Recommended SEO & Digital Marketing Tools

How many times do I have to tell you, the right tool for the right job!
~ Scotty, Star Trek V: The Final Frontier

These are some of the SEO and digital marketing tools we use.

Web Hosting

  • SiteGround — High-speed hosting, just for WordPress. (Affiliate link)


  • Canva – Design anything with this easy-to-use online graphics tool. Free and pro options, but the free version is robust.
  • Adobe Creative Cloud – “Photography, video, design, UI and UX, and social media.”

Website Optimization

(Think speed and User Experience)

  • WP Rocket – “Recognized as the most powerful caching plugin by WordPress experts.” Easy-to-use. No coding required. (Affiliate link)


  • ShortPixel – An effective and reasonably-priced image optimization plugin. Free and paid options (but you will want the paid version if you have a website with more than 100 images. (Affiliate link)

Social Media Post Scheduling

  • Buffer – A simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place.

SEO Tools

  • SEM Rush – A powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. (Affiliate link)
  • SEO Surfer — This is one of my heavy-lifter apps. Use Surfer to research, audit, write, optimize and quickly generate SEO-optimized articles. (Affiliate link)

  • Moz Tool Bar – Your free all-in-one SEO toolbar for research on the go.
  • Free Moz Tools – Free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!

  • Screaming Frog – Website crawler. Super powerful! 
  • Mangools – A collection of low-cost SEO tools for rank tracking, finding keywords and more. (Affiliate link) Check out the Keyword finder below.

Citation Cleanup and Building

  • Moz Local — Listing management solution to help customers find your business online.
  • Bright Local – Local SEO, citations and local search grids.

Conversion Optimization and Landing Pages

  • LeadPages – These folks know how to make and use sales-based landing pages. No need to recreate the wheel.

Keyword Tools